Bill Cook
Editor
Bill and Kim Cook are a husband and wife real estate investing team.
Their core belief is that real estate investing is not about buying, selling or renting property. It’s about helping folks solve their real estate problems.
David, who desperately wants to be a successful real estate investor, attended nine real estate investing seminars in 2006. He spent over $7,000 on these seminars. The results: David has yet to buy his first investment property.
Out of utter frustration due to his lack of positive results, and because David’s wife is less than pleased that he spent $7,000 and has nothing to show for it, he asked to meet with me. David wanted to find out what he was doing wrong.
When we met, I asked David what he thought the problem was. He said, “Bill, I think I’ve taken a bunch of defective real estate investing seminars.” “Defective seminars?” I asked. He nodded excitedly. “Yea, they had to be defective. How else can you explain why I have failed to buy even one investment property?”
David named the teachers who had taught the seminars he had attended. Some were very good teachers,while others were nothing more than seminar sellers. Bottom line: David would have gained more than enough information to be able to go out and make offers.
It was time to ask David THE question. “David, how many written offers did you make in 2006?” David got a puzzled look on this face and then answered, “I don’t really know.” I asked, “Well, about how many written offers do you think you made –five hundred, a thousand?” David hung his head. He softly said, “Maybe about fifteen offers. I’ve been really busy with other things.”
I asked David, “Did you know that in January I joined a ‘defective’ gym? That’s right, it’s a ‘defective’ gym. You see, David, I’m almost 47 and weigh a whopping 225 pounds! This makes me a ‘fat boy.’ I know that if I don’t get back down to 180 pounds, the chances are great that within the next few years I’ll have a heart attack. I joined the gym in order to lose weight. Problem is, since joining, I haven’t lost a single pound.”“How many times a week do you go to the gym?” David asked. “Oh,” I said, “I haven’t been to the gym, yet. I’ve been really busy with other things.”
David sat there smiling and said, “You know, Bill, you didn’t join a defective gym. The problem is, you aren’t working out.” Smiling at David I said, “You know, David, you didn’t attend defective seminars. The problem is, you aren’t making A LOT of WRITTEN offers on a REGULAR basis.”
Folks, if you want to avoid heart disease, you must eat right and exercise on a regular basis. If you want to be a successful real estate investor, you must make A LOT of WRITTEN offers on a REGULAR basis. It is as simple as that! Do you seek real-world real estate investing information?
Go to BillandKimCook.com. It’s packed with free creative deal structuring techniques and strategies. Bill and Kim Cook have been investing in real estate since 1995. Their portfolio consists of single-family rentals, a small mobile home park, plus notes and options. If you have questions, give Bill a call at 770-815-8727.